This summer I had the amazing opportunity to work at Murphy O’Brien Public Relations (MO), as a digital marketing intern. MO is a top PR firm based in Los Angeles that specializes in luxury travel, real estate and lifestyle. They seamlessly combine the skills of their traditional PR team and their recently added digital team to help reach and exceed their clients needs. MO has an impressive portfolio of clients, many of which I got to work with such as Oceanwide Plaza, Peninsula Papagayo, Hyatt La Jolla, Cinepolis, Conrad Bora Bora Niu and more.
As a Strategic and Corporate Communication major I was seeking an internship focused on digital media marketing, a career path I would like to potentially pursue. Joining the MO digital team was the perfect opportunity to expand my knowledge of strategic communication beyond the classroom. The internship was very hands on, as the company as whole is very “all hands on deck”, and everyone is willing to help support and lend themselves to their coworkers. Every task that was assigned to me served as a valuable learning opportunity. I started each morning by combing through various ad, tech, and social news sites looking for interesting, inspiring, and relevant news articles roundup for my digital team. By doing this every day I learned how staying up to date on your field and related industries is integral for your success, especially in the ever-changing digital media landscape.
Throughout my three months at MO I became well versed in the day-to-day office formalities of a mid sized company, an environment I had previously never worked in. Because the company’s healthy size, utilizing different platform tools such as Tagger, Hey Orca, Cision, and Meltwater is a must. I was fortunate enough to have MO provide formal trainings on how to use these platforms and databases, which helped me create influencer campaigns, content calendars and more. I was also lucky enough to join company trainings on influencer contracts, community management on social media and how to use Facebook to create strategic ad campaigns.
Over the summer I worked on many projects which included social media copywriting for different clients in both the travel/hotel and lifestyle industries. My favorite client to write for was Conrad Bora Bora Niu because it allowed me to explore my creativity and– its social media following is quite large so seeing a photo I worked on garner over fifteen hundred likes and even more engagement was very rewarding. I also wrote bi-weekly blog posts for Trumark Homes, a real estate company with properties all across California. Writing blogs for Trumark was always the most challenging task of the week but allowed me to practice adjusting my writing to fit the clients voice. While these are just two examples of the work I did at MO, I was happy and eager to be assigned to any task (from the traditional or digital side) as I quickly realized the more I got to dip my toes into, the more I would benefit from my internship.
One of my biggest takeaways from my internship was the importance of teamwork. Every individual at MO is hard working and can easily handle more than what’s on their plate, but seeing everyone work together to complete an assignment was truly impressive. Seeing the creative process of social media copywriting and the composure of content calendars for example, was exciting and informative. Though some social media copywriting is only a sentence or two at most, the process and careful examination of each word, looked over by multiple team members showed me just how important the process of creative collaboration and team effort is.
After interning at MO I am even more determined and passionate about entering the digital media marketing industry. I would love to work in house to gain experience from a clients perspective, but eventually know that working for an agency like Murphy O’Brien is the right choice for someone like me who is easily excited and highly interested in the digital media and marketing landscape.